Institute of Design: MindshareViz

Imagined in Fall of 2005, for marketers, product developers and venture capitalists who are dissatisfied with traditional trend forecasting and market research reports, MindshareViz is a real-time trend visualization tool that reveals consumer intent through online search behavior.

By visualizing real consumer's online search behavior, MindshareViz allows value creators a window into the collective population's desires. MindshareViz allows innovators to explore what people are searching for and at what intensity, how their interests relate to one another, geographically where they are searching, among other relationships leveraging a series of predefined views. View a teaser overview of it below.

Google ended up building a remarkably similar tool to MindshareViz called Google Trends. It uses some of the features highlighted in MindshareViz in limited ways yet focuses mainly on a stock market like view. Check it out: Google Trends.